It requires creativity and much deep planning. ![]() Rather, it means using your existing skills and resources to tap into unmet-or possibly, as-yet non-existing-consumer demand. In doing so, competitors have for more than a decade had to compete in a space Apple has staked.īlue Ocean Strategy does not necessarily require learning new skills or even needing to find new resources. But rather than remain in that limited space, Steve Jobs and Apple used existing resources to create an entirely new market space. Apple competed largely in the personal computer space. Prior to 2007, few of us knew we wanted a device with a touch screen that could take calls, send messages, play music and offer multitudes of apps. Here, in fact, create demand with your unique offering.Ĭonsider the iPhone. In some cases, consumers may not even know that they want something. That is, rather than attempt to out-compete your business rivals on their terms, you seek unexploited areas where demand is yet unmet. But why not bake a new pie?īlue Ocean Strategy implores the entrepreneur to seek unmet demand in uncontested spaces. So you compete to get a bigger slice of that pie. A Red Ocean approach means carving out existing market space among rivals. Red Ocean Strategy, in contrast, serves as the antithesis of Blue Ocean Strategy. It does mean employing your expertise and materials in new, untapped ways. No, that does not mean that if you are an expert in website design, you would transform your company into a microbrewery. ![]() It is a first principles reset of your entire approach to business and marketing. The Basics of Blue Ocean Strategyīlue Ocean Strategy requires more than rethinking your business strategy. What are the success stories and limitations? And is Blue Ocean Strategy right for your business endeavors? Let’s take a look. Since then, their ideas have become an industry of their own, with books, websites, courses and numerous studies dedicated to the theory.īefore tackling so much information, you likely want to know the basics. Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. Chan Kim and Renee Mauborgne, professors at INSEAD, a private university with locations around the world. We will continue to follow state and local guidelines to keep everyone as safe as possible.Blue Ocean Strategy is a marketing approach developed by W. It is one of the proactive things we can do to be and stay healthy and well. We are thrilled to see so many people back in the gym taking care of their health. In the meantime we are happy to provide remote training via our app and online classes. If you travel out of the county or to another state that Maine does not currently have an agreement with that waives quarantine, we ask that you get tested with a nasal swab test and wait for the result or wait two weeks before you return. ![]() We request as always that you do not come to the gym if you are sick or not feeling 100%. We have hand sanitizer throughout the facility and a special cleaner effective against Covid 19 also available. In the gym we have limited capacity and ask that those who are unvaccinated wear a mask per CDC guidelines. Your health and fitness have always been our top concern. We are open in person at the gym and holding classes both indoors and outside in our parking lot. We invite you to experience the difference of a staff and studio dedicated to excellence in training, equipment and facility. Members can choose each month to focus on strength training, Pilates reformer sessions or a combination of the two.Ĭlasses as well as access to our remote training app are included in our memberships and are designed to complement your strength training and or reformer sessions. Integrating proper posture, alignment and overall body awareness gained via Pilates training, with functional strength, balance and flexibility training allows us to provide an optimal program for our members. Breaking with tradition we have chosen to take an integrated approach fusing concepts and equipment from both Pilates and fitness to provide a comprehensive program for our members. The staff of Ocean Blue Fitness are exceptionally well trained and hold numerous certifications in fitness and Pilates. Ocean Blue Fitness is a contemporary fitness studio located at 64 Chapman Street in Damariscotta Maine.
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